Question 1

What are the fundraising main strategies?

Accepted Answer

There are 4 generic fundraising strategies.  Low risk is doing more of the same with your existing donors, then a new fundraising technique with existing donors or an existing technique with new donors and, highest risk, a new technique with new donors.

Question 2

What is a fundraising strategy.

Accepted Answer

A charity fundraising strategy is your longer-term plan, often over 3 to 5 years, to grow your fundraising capabilities and income to fund your charity's strategic plan.

Question 3

What are the objectives of a fundraising strategy?

Accepted Answer

The objectives of a fundraising strategy are the key things you must deliver in order to achieve your strategy, which would normally always include the income in each year but also growing your capabilities and donors to be sustainable long term.  These may also include related objectives, such as diversifying income.

Question 4

How do you structure a fundraising strategy?

Accepted Answer

To create a fundraising strategy, assess your internal strengths and weaknesses, external threats and opportunities and bring these together into a deliverable plan with objectives, including the resources and capabilities needed, financial projections and timelines and responsibilities.

Question 5

What is a SWOT analysis for fundraising?

Accepted Answer

A fundraising SWOT analysis brings your fundraising internal Strengths and Weaknesses together with your external Opportunities and Threats together to create your strategy.

Question 6

What is a PESTLE analysis for fundraising?

Accepted Answer

PESTLE analysis looks outside your charity to identify risks and opportunities. It is an acronym for Political, Economic, Sociological (Society), Technological, Legal and Environmental which helps you think about and identify the key issues.

Question 7

How do you create a fundraising plan?

Accepted Answer

To create a fundraising plan, identify clearly what you plan to achieve, what you must deliver to succeed, the resources and capabilities you'll need, a budget, assess and manage risks, allocate responsibilities and identify milestones to measure progress.

Question 8

How do you create a fundraising strategy?

Accepted Answer

To create an effective fundraising strategy, clarify your long term objectioves, assess your internal fundraising strengths and weaknesses and then match these to opportunities and threats externally to deliver a succinct plan to is adequately resourced, has realistic targets and is effectivel;y communicated to everryone.

Question 9

What is the timeframe for a fundraising strategy?

Accepted Answer

The timeframe for a fundraising strategy could potentially be 10 years or more, but is more usually 3 to 5 years.  In recent years, there has been such huge uncertainty that strategic plans now tend to be closer to 3 years.

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